Sales Development Representative (SDR)

Job Description

As a Sales Development Representative (SDR) at Syntasa, you will be a pivotal force in driving our business growth. You'll collaborate closely with the marketing and sales teams to identify potential customers, generate new business opportunities, and manage leads through the sales pipeline. Your efforts will directly contribute to achieving our sales goals and overall company growth.

Responsibilities

1. Identifying Potential Customers: research and identify potential clients within our target market or region. Rank prospects based on their fit for our solutions. Partner with marketing to identify and qualify potential accounts using first-party data and industry research.

2. Qualifying Leads: contact and qualify potential customers through cold calling, email outreach, and social media engagement. Introduce Syntasa, our products, and services to clients. Build and nurture relationships with prospects through consistent follow up and qualification.

3. Sales Pipeline Management: set appointments with qualified leads for the sales team. Follow up on leads and track progress towards meeting sales goals. Maintain accurate and up to date sales pipeline records within our CRM system.

4. Collaboration: work closely with the sales team to develop strategies for reaching sales targets. Assist the sales team with further qualifying leads and progressing them through the sales funnel. Provide regular reports on sales activities and results to management.

Requirements and Skills

● Experience: 1+ years of experience in sales development or a related field (B2B experience preferred). Proven track record of achieving and exceeding sales targets. Familiarity with sales techniques and lead generation best practices.

● Communication: strong verbal and written communication skills

● Technical Proficiency: proficiency in CRM software (e.g., HubSpot, Salesforce, Pipedrive), contact (Apollo.io, Zoomdata, or Rocket), and sales automation tools (HubSpot, Outreach).

● Ability to use AI to improve productivity and data to measure effectiveness.

● Sales Knowledge: strong understanding of the sales process and lead generation methodologies. Knowledge of industry trends and the competitive landscape.

● Time Management: effective time management and organizational skills. Ability to prioritize tasks and manage multiple projects simultaneously.

● Independence and Teamwork: ability to work independently and as part of a collaborative team. Flexibility and adaptability to change in a fast-paced environment.

● Desire to Learn: a passion for learning and growing in the sales field. Openness to receiving and applying constructive feedback.

● Education: bachelor’s degree in business, marketing, or a related field. KPIs and Targets

● Lead Generation KPI: accounts discovered, contacts discovered, leads qualified, meetings scheduled. Conversion rate of leads to appointments.

● Sales Pipeline: accuracy and completeness of CRM records. Velocity of lead progression through the sales funnel.

● Outreach and Engagement: volume and quality of outreach activities (calls, emails, social media engagement). Engagement rates for personalized outreach messages.

Reporting

● Weekly Reports: provide weekly updates on lead generation activities and outcomes. Track and report on KPIs to sales and marketing management.

● Monthly Reports: deliver comprehensive monthly reports on sales pipeline status and lead conversion metrics. Identify areas for improvement and propose strategies for enhancing lead generation effectiveness.

Benefits

● Competitive salary and benefits package.

● Opportunity to work in a collaborative and fast paced environment.

● Make a significant contribution to the company's growth.

● Gain valuable sales and marketing experience.

● Be part of a team that is passionate about helping businesses succeed.