PPC Specialist

About The Company

VLink Inc. is a global software engineering and IT staffing partner, delivering innovative solutions with the most highly vetted expert software development teams. We leverage the latest technologies and the best IT talent to drive business growth for Fortune-500, Large and SMB clients by delivering a customized, personal approach, to ensure their unique technology needs are met. Founded in 2006, VLink takes pride in our highly revered workforce whose productivity, tech agility, and expertise produce transformative customer success stories year-after-year.

Job Role: PPC Specialist

We are looking for a data-driven PPC expert with strong experience in Google Ads and LinkedIn Ads to drive high-quality MQLs and SQLs for our custom software development and IT services offerings. This role is revenue-focused, not just traffic-focused. You will own paid acquisition across multiple geographies, manage large budgets, and be directly accountable for CPL, MQL quality, SQL conversion, and pipeline contribution.

Key Responsibilities:

Paid Media Strategy & Execution

● Plan, execute, and optimize Google Ads (Search, Display, Performance Max) and LinkedIn Ads (Lead Gen, Traffic, Conversation Ads) for B2B IT services.

● Build and scale campaigns for services such as Custom Software Development, AI Development, Cloud, DevOps, and IT Staff Augmentation.

● Design full-funnel paid strategies aligned with TOFU, MOFU, and BOFU stages.

Lead Quality & Revenue Ownership

● Drive high-intent MQLs and SQLs, not just form fills.

● Work closely with Sales and Marketing teams to ensure lead quality, follow-up, and conversion tracking.

● Optimize campaigns based on lead-to-opportunity and opportunity-to- deal feedback.

● Continuously improve MQL → SQL → Deal conversion rates.

Budget & ROI Management

•  Manage large monthly ad budgets with a strong focus on: ○ Cost per Lead (CPL)
• Cost per MQL
•  Cost per SQL
•  Pipeline and revenue attribution

● Make data-backed decisions to reallocate spend toward high-performing campaigns, keywords, and audiences.

Advanced Targeting & AI Usage

● Use advanced audience targeting (job titles, seniority, industries, firmographics, intent signals).

● Leverage AI-powered tools and automation for: ○ Keyword expansion and clustering

○ Ad copy testing and optimization

○ Bid optimization and budget pacing

○ Predictive performance insights

Analytics, Tracking & Reporting

● Own end-to-end tracking using GA4, Google Tag Manager, LinkedIn Insight Tag, CRM (Zoho/Salesforce).

● Build performance dashboards covering: ○ Campaign spend vs pipeline generated

○ MQL & SQL trends

○ ROI and revenue attribution

Present weekly and monthly performance reports with clear business insights and next actions.

Landing Page & CRO Collaboration

● Collaborate with SEO, Content, Design, and CRO teams to improve landing page conversion rates.

● Run A/B tests on:

○ Ad creatives and messaging

○ Landing page CTAs and layouts

○ Lead forms and friction points

Must-Have Skills & Experience:

● 5–6 years of hands-on PPC experience in a B2B IT services / custom software development environment.

● Strong expertise in Google Ads and LinkedIn Ads for lead generation.

● Proven track record of generating high-quality MQLs and SQLs with revenue impact.

● Experience managing large advertising budgets with strict ROI expectations.

● Experience running campaigns across India, the US, and North America.

● Deep understanding of B2B buyer journeys, long sales cycles, and service-based offerings.

● Strong analytical mindset with the ability to connect ad performance to business outcomes.

Good to Have (Preferred):

● Experience with ABM (Account-Based Marketing) campaigns on LinkedIn.

● Exposure to Clutch, G2, or other paid marketplace campaigns.

● Familiarity with marketing automation tools and lead scoring.

● Experience in AI-led performance optimization workflows.

● Prior experience working closely with enterprise sales teams.

Key Success Metrics

● CPL, Cost per MQL, Cost per SQL

● MQL → SQL conversion rate

● Pipeline and revenue influenced by paid campaigns

● Campaign ROI and budget efficiency

● Lead quality feedback from sales