RBB-Government Relationship and Service Manager

About the Company

HDFC Bank is one of India's premier banks providing a wide range of financial products and services to over 43 million customers. Promoted by Housing Development Finance Corporation (HDFC), India's leading housing finance company, HDFC Bank began operations in 1995 with a simple mission: to be a "World-class Indian Bank"​. With a single-minded focus on product leadership, customer focus and operational excellence, the bank has accomplished this, emerging as a leading player in all its business segments. From a full range of products to the sheer convenience of their delivery, HDFC Bank today has made significant strides in the banking space. It was recognized as India’s Most Valuable Brand for 5 consecutive years in a study conducted by Kantar, a research agency of the WPP group.

Job Role : RBB-Government Relationship and Service Manager

Job Purpose :

Government accounts from HNW RM portfolios have been removed from FY 2019 – 2020 to allow HNW RMs to focus on Individuals and build a granular book of CASA for the bank. All Government Relationships which had RMs mapped to them earlier don't have any relationship manager as of today and are under served and under exploited from an opportunity extraction perspective. Institutions continue to be part of HNW portfolio; the GRSM will only manage Government Accounts and not Institutions. There are select branches which are doing exceedingly well on government business and have a large portfolio built over the last 2 decades. These Relationships require extensive engagement and very close coordination with the government officials to maintain the same and also Tap new opportunities coming up every year. For effective management of these Relationships, their Servicing and Generation of New business, dedicated resources are required in these Focus and Government Potential branches. The Government Relationship & Service Manager (GRSM) will report to the Branch head who is presently managing these relationships and will be accountable for CIB growth, New Acquisition & Wholesale Assets from the Government ecosphere. Key Areas of work would be to ensure maximum penetration in these Government Relationship and shift lateral accounts from existing banker to HDFC Bank.

Keywords & Responsibilities:

• Business Management

1. Work on managing the existing Government Relationships and enhance and deepen their overall relationship with our Bank. He should focus on getting more Liability Values from Competition Bank.
2. Customization requirements for this Segment / Entity and offer them our World Classing Bank Products and Digital Solutions offered by us.
3. Independently influence the Key Officials in the NTB Government Departments in for getting their Banking shifted to our Bank. He should ask facilitate in getting the Approvals for doing Virtual Webinars, Physical Training Sessions and Event for the Govt. Employees along with our Assets and TPP Team.
4. Carry % Growth Plan Target at Govt. Relationship Level as an evaluation matrix (CASA, Liability Inc. Value Plan and FD Penetration, Digital Penetration)

• Process / Product knowledge Narrative Capability Building 

1. Working jointly with Wholesale Assets Team for exploring Lending Relationship / Facilities to these Government Relationship.
2. Work working with RTFX Team and explore for Retail and Trade Forex potential in these Relationships (BG Facility, Forex Plus Card)
3. KO Engagement - Create Visibility of the entire bouquet of products offered by HDFC Bank and also do Webinars, Training Sessions for the Employees. Primary Objective is to ensure that the Key Officials are influenced and Department accounts are shifted to HDFC Bank

• Business Hygiene

1. Meeting Top Key Decision Makers individually and along with Assets Teams, Digital Banking Team – Enet / ECMS Team and creating avenues at various locations of where HDFC Bank Bank is not present or our share is low.
2. Ensure Contact Benchmarks (CEP) are met with timely updation in CRM

• Business Reviews

1. Weekly Review with the Branch Manager on Business Parameter and Growth Path.
2. Documented Monthly review with the Cluster Head on the Business Performance Update
3. Data Support and presentation jointly with Branch Manager / Cluster Head for Zonal / Regional / National Review

• Digital Enablement

1. Working closely with the Digital Banking Team - E-Net, CMS Team and other similar channels to extract more Business from these Government Department.
2. Drive RBBs Anywhere Banking Module
3. Driving Microsite, Mobile Banking, Insta app and other bank Digital salary Initiatives

Key Skills:

• Communication / Influencing Skills
• Banking Product, Process and Regulatory Knowledge
• Planning and Organizing Skills
• Knowledge of Competition & Current trends in financial Industry