About Company
Wockhardt is a global pharmaceutical and biotechnology organization, providing affordable, high-quality medicines for a healthier world. It is India’s leading research-based global healthcare enterprise with relevance in the fields of Pharmaceuticals, Biotechnology and a chain of advanced Super Specialty Hospitals. Wockhardt is a true Indian Multi-National Company with a multi-ethnic workforce of 3000 Wockhardt Associates from 21 different nationalities globally. It has 3 research centers and 12 manufacturing plants, with businesses ranging from the manufacture and marketing of Pharmaceutical and Bio-pharmaceutical formulations, Active Pharmaceutical Ingredients (APIs) and Vaccines. Headquartered in Mumbai, India, Wockhardt has full-fledged operations in the USA, UK, Ireland and France.
Job Role: Product Manager - Generics Business
Job description :
1. To devise brand strategy to manage brand profitability and sales targets
2. To devise promotional plans and ensure timely and qualitative execution of the same
3. To develop and deploy promotional material, visual aids, leaflets, communication material etc. in a timely manner
4. To monitor and control promotional expenses month on month to be within the budget
5. To ensure on going analysis of internal and external brand performance
6. Responsible for insight mining and understanding customer behaviour through market research
7. To proactively conduct competition mapping, targeting and segmentation exercises for improving brand performance
8. To collaborate and engage with the Sales teams for mutual information sharing and delivering of targets
9. To liaise with other cross functional teams and vendors for timely implementation of brand strategy.
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Wockhardt
