Branch Sales Manager

HDFC Bank

6-12 years •
FullTime •
Published on 17 Jan 2025

About The Job

About the Company

HDFC Bank is one of India's premier banks providing a wide range of financial products and services to over 43 million customers. Promoted by Housing Development Finance Corporation (HDFC), India's leading housing finance company, HDFC Bank began operations in 1995 with a simple mission: to be a "World-class Indian Bank". With a single-minded focus on product leadership, customer focus and operational excellence, the bank has accomplished this, emerging as a leading player in all its business segments. From a full range of products to the sheer convenience of their delivery, HDFC Bank today has made significant strides in the banking space. It was recognized as India’s Most Valuable Brand for 5 consecutive years in a study conducted by Kantar, a research agency of the WPP group.

Job Role : Branch Sales Manager

Job Purpose

To facilitate acquisition of new current account customers in the branch
Ensure Activation and value build-up in newly acquired current account customer portfolio / value enhancement from portfolio of customers assigned.
Higher customer wallet share of float and focus on cross-sell of business need products & personal banking and investment products to portfolio customers.

Job Responsibilities(JR)	Actionable
Acquisition and Value Build Up	Achievement of new acquisition value and number plan for retail current accounts for the branch. (responsibility on new acquisition plans/product mix etc. will be basis the acquisition model ) Ensure overall value enhancement from the portfolio of customers handled.
Portfolio Management	Responsible for monitoring the portfolio health of portfolio retail current accounts in the branch, with respect to on-boarding, activation, value build-up & AQB maintenance Understanding the customer business and prepare customer profile Maintain continuous customer engagement through customer visits / contacts and proactive resolution of customer issues / queries. Proactively monitoring balances and controlling attrition.
Product and Market Penetration	Focusing on ‘Profile-based selling’ approach, for cross - sell of value added products/services acquisition of new to bank liability customer– through referral of portfolio customers.- Market Penetration Support catchment profiling for the branch for CA potential with the help of branch / sales team Regular conduct activities in catchment area for lead generation for current accounts , have joint activities with other Asset departments for lead generation. Monitoring of sourcing of current account by Sales Team or Sales officer linked to the branch Increase SB , FD , RD , digital etc penetration to current accounts
Customer Engagement	Action on central triggers / initiatives on value build up, cross sell and portfolio monitoring as per Branch Sales Process
Product Customisation	Work in close consultation with the central product team to modify the product features / parameters to ensure right product fitment for portfolio customers (Product Customization). Provide regular inputs to the product team on competition benchmarking, opportunities and segmentation, product features and quality of portfolio acquired. Customise current accounts to suit the requirement of the client and offer proper payment / collection solutions
Operations	Ensure forms are filled properly and processes within TAT