Company Description
Wipro Consumer Care is a division of Wipro, focusing on personal care, wellness, and home care products. It offers a diverse range of brands, including Santoor, Chandrika, and Yardley. With a strong presence in over 60 countries, Wipro Consumer Care is known for its commitment to quality and innovation, continually expanding its portfolio to meet consumer needs and preferences globally.
Job Role: Brand Manager
Job Purpose
The position is responsible for the overall top line and bottom line target achievement in all geographies by focusing on the specific activities below. The product line involves any brand in our consumer care segment.
Responsibility
· Develop and sharpen the brand code for the brand / category in consideration
· Develop and refine the brand architecture in view of the competition and market trends
· Develop a new product funnel for the brand and the manager is responsible for clearing the stage gates for the new products
· Responsible for building consumer insights for the brand
· Effectively connect with the advertising teams to create collaterals to communicate the brand proposition
· Develop Activations / BTL activities
· Effectively design media campaigns and work with the agencies to develop them.
· Liaise with the sales team for effective deploying of BTL activities and monitor performance of schemes and trade activations
Qualifications
- MBA/PGDM (Equivalent profile accepted)
Skills Required
(Other)
Fulfillment Required
Yes
Wipro Consumer Care
