HDFC Bank is one of India's premier banks providing a wide range of financial products and services to over 43 million customers. Promoted by Housing Development Finance Corporation (HDFC), India's leading housing finance company, HDFC Bank began operations in 1995 with a simple mission: to be a "World-class Indian Bank". With a single-minded focus on product leadership, customer focus and operational excellence, the bank has accomplished this, emerging as a leading player in all its business segments. From a full range of products to the sheer convenience of their delivery, HDFC Bank today has made significant strides in the banking space. It was recognized as India’s Most Valuable Brand for 5 consecutive years in a study conducted by Kantar, a research agency of the WPP group.
Job Role : Personal Banker Authorizer
Job Purpose :
To work in an error free environment and ensure that all the processes as laid out by the bank are followed properly without any deviations with proper supervision of the tellers as per the expectations of the bank and its constituents To ensure that the branch customers are adequately serviced and appropriate products sold to them in a customer friendly environment that in turn ensures the branch attains profitability on all parameters with superior customer service and superior cross sell of products
Job Responsibilities(JR) :
Actionable
Sales & Process Implementation
Maintain Daily Sales Report
Monitoring of CH 106 and CH 126 calling
Ensure quality new acquisition on SA and CA for Resident/Non Resident
Depletion control
Penetration of Saving Accounts on non liability customers
Ensure that all staff are aware of the benefits that a customer would enjoy if they do not opt for DNC registration
Calling on Large Value Attrition:
Customers who have attrited over a certain value (as defined by product) for both savings and current accounts to be called and reasons ascertained
To impress upon customers to make us the primary bankers and ensure that all funds are retained.
A/c Closure: To talk to all clients who have approached to close their accounts and ensure that genuine customers a/cs are retained.
Managing and monitoring performance of the sales resources (BDR/COEX/Asset Coordinator) for optimal sales support
Penetration of FD to unique customers
Responsible for penetration and activation of credit cards
Ensure that all sales staff pitch for enhancement of limits
Promote active usage of credit cards
Sales of Third Party Products to the customers
MF/Insurance/RBI Bonds
Ensure that requisite certifications are done (AMFI)
Sales of Asset Products
Disseminating product information to the customer and staff
Audit & SQ Handling &Mandatory Compliances
Basic Hygiene Parameter like "Customer Instruction FTNR, Demat FTNR, CASA Activation"
Escalations Handling" and Complaints
Maintaining Branch Upkeep and decorum at all times
Enhancing customer wallet size
Ensuring that customers make us their primary bank
Knowing about where all the customer is currently banking and moving him to our Bank
Ensuring that customer scope is done and products targeted accordingly
Sales to family members and associates (all network)
Attrition control of customers
Includes persuading the customer to continue and if required renew FD’s
Monitor large amount movements / account closure from the deposit accounts and ensure that customer does not attrite
Ensure that the marketing analytics list on possible attrite, is called and retained
Managing Classic Portfolio
Ensure that individual customers are grouped and Customer To Group (CTG) Ratio is maintained on the portfolio
By grouping them with their family members who already hold accounts with us
By grouping them with their family members post selling liability products to the family members, if they do not have banking relationship with us
Ensure that optimal levels of Income generating Product Group Holding (IPGH) is reached
Ensure that within each customer group a minimum number of stipulated Income Generating products are sold
Ensure that the Customer Group profitability is achieved
Manage Band 1 and 2 customers and ensure that they are moved to Band 3 and above
Enhance Values within each of the customer groups
Hand holding and mentoring resources at all levels
Nurturing PBs on all Job Description of PBs
Online updation of CRM at every stage of customer contact on the portfolio
Customer Services
Lobby Management
Queue handling
Branch Administration including house keeping, upkeep, etc
Ensure quality customer service is delivered
Manage irate customers if required or escalated
Recording complaints as per the specified process
Resolving all complaints received (self, branch, other units) within the stipulated TAT’s
Monitor all complaints received and ensure that staff are closing it within the TAT
Improve customer communication on closures
Check with customers if the process of complaint has been managed well
Preventive complaint management
Asking for feedback from customers, who are not complaining
Discussing with staff the importance of getting feedback from customers on a regular basis
Promoting all direct banking channels and ensuring that the customer is utilizing the same
Check back on recent customer’s registered to DBC channel and give any specific help required
Monitor PB, PB-WD are selling aiding customers and are actively selling DBC services
Responsibility of opening the customer account within the TAT.
Ensure that all PB’s are dressed as per the dress code & grooming standards.
Operations
As vault custodian is responsible for all related process checks
Joint custodian for sys-admin and setup within the branch
Ensure that password sharing does not happen
Checking of all account opening forms and authorizing the same before it being sent to CPU
Monitor CPU TAT’s
Ensure certification of documentation required for opening and maintaining customer accounts
Exceptions
Check Dummy a/c monitoring
Error free documentation for all account opening and all customer instructions (Stop payments, FD Closure, etc)
Monitor and audit internally if this is being followed by all concerned sales staff
Maintaining Tatkal kits as per laid down process
Monitor lockers allocation and all other related operations
Submission of daily e-schedule indicating the third party sales done
Updation of LTS for the asset leads generated
Monitor the same for all PB’s
Updation of weed-out database on the portal
Authorise all PB transactions and ensure that proper process has been followed
Check all finware reports and action the same (CH 123, CH 167, BA 001, CH 180, ST 044, ST 043, SM 108, etc)
Monitoring branch stationery (other than security stationery) requirement and ensure that the same has been indented for.
Ensure that Branch batch is closed within 3 hrs of closure of branch limit.
Checking of deliverable tally register
All death claims to be settled within 15 days of submission of all documents
Interface Entries: To ensure that all interface entries are authorized within the TAT and no entry is left unauthorized.
Instant Accounts: To ensure that all instant a/cs are activated within 48 hours of dispatch
Corporate salary A/C’s to be sent to CPU only after thorough scrutiny of documents. To ensure that there are no discrepancy in these A/C’s so that there are no delay in activation
Marketing Activities
Ensure that the branch have banners, collaterals, pamphlets as per the merchandising manual
Ensure that 5-S norms are adhered to for all workstation including self
Staff Management
Ensure that all staff are adequately trained on the Products of the bank and sales process
Ensure that all staff are trained on the process to be followed (including amendment with new circulars)
Monitor Staff productivity and give guidance on improving the same in conjunction with the BM
Ensure that all PB’s are sent for class room training on a regular basis