About Company
Wockhardt is a global pharmaceutical and biotechnology organization, providing affordable, high-quality medicines for a healthier world. It is India’s leading research-based global healthcare enterprise with relevance in the fields of Pharmaceuticals, Biotechnology and a chain of advanced Super Specialty Hospitals. Wockhardt is a true Indian Multi-National Company with a multi-ethnic workforce of 3000 Wockhardt Associates from 21 different nationalities globally. It has 3 research centers and 12 manufacturing plants, with businesses ranging from the manufacture and marketing of Pharmaceutical and Bio-pharmaceutical formulations, Active Pharmaceutical Ingredients (APIs) and Vaccines. Headquartered in Mumbai, India, Wockhardt has full-fledged operations in the USA, UK, Ireland and France.
Job Role: Trade Portfolio Manager
Job description :
Manage the product portfolio through trade marketing activities, ensuring market penetration and effective execution of promotional plans.
Key Responsibilities
- Execute promotional plans on time and with quality
- Maintain Excel trackers and share reports with sales teams
- Develop and distribute promotional materials
- Monitor and control promotional expenses
- Analyze brand performance and customer insights
- Conduct competition mapping for market improvement
- Collaborate with Sales teams for information sharing
- Work with cross-functional teams and vendors
Skills & Competencies
- Knowledge of Pharma (OTX or OTC) retail stockists and Semis
- Analytical skills and Excel proficiency
- Hands-on approach with market engagement
- Strong stakeholder and customer management
Success Metrics
- Achieve 100% portfolio budget targets
- Utilize 95% of marketing expenses efficiently
- This role requires market awareness, strong execution, and collaboration with sales and marketing teams to drive portfolio success.
Key Responsibilities:
- Execute promotional plans and track progress
- Develop marketing materials and control promotional expenses
- Conduct competition analysis and collaborate with sales teams
- Manage stakeholder relationships and ensure smooth execution of marketing activities
Qualifications & Experience
Education: B.Pharma / D.Pharma / B.Sc. (MBA preferred)
Experience: 3 - 5 years in pharma sales, trade marketing, or marketing
Language: English
Travel: Around 7 days per month
/filters:strip_exif()/profile_images/hFgW5fmIEce8RKUs0OGeNogQBFb0ybS6P9pinWQG.jpg)
Wockhardt
