Aspire Relationship Manager -SDA (Non Cash)

About the Company

RBL Bank is one of India’s fastest growing private sector banks with an expanding presence across the country. The Bank offers specialized services under six business verticals namely: Corporate & Institutional Banking, Commercial Banking, Branch & Business Banking, Retail Assets and Treasury and Financial Markets Operations. It currently services over 11.53 million customers through a network of 502 branches; 1,418 business correspondent branches (of which 289 banking outlets) and 414 ATMs spread across 28 Indian states and Union Territories.

Job Role / Title: : Aspire Relationship Manager -SDA- Customer Service

Job Purpose:

Provide Customer Service to RBL Banks customer, Relationship Manager for Aspire Banking segment customer of the bank, Enhance the value of existing customer of the bank, Acquire new customer for bank , Cross Sell Various Bank Products.

Key Roles & Responsibilities:

Business Deliverables:

 Product Holding Ratio, channel Enrolment and Data Quality : As per assigned benchmarks for branch categories

 ERV and NTB growth as per targets set for the branch

 Achieve overall deposits growth

 Achieve fee revenue (LI, GI, TFx, Assets, MF, etc.)

 Achieve certification on all the products being sold through the branch

 Adherence to policies and guidelines such as KYC & AML

Customer Services:

 Service Delivery & Excellence : Ensuring service delivery as per the established benchmarks on TAT and complaint management

 Ensuring updated mandatory displays and good look & feel of lobby to ensure customer satisfaction

 Adherence to BSOPM, compliance & Audit guidelines: Satisfactory scores on all internal/external audits and surprise checks by internal teams

 Ensure quality customer service is delivered disseminating required product information

 Recording complaints as per the specified process and resolving all complaints received from customers within the stipulated TAT’s

 Ensure appropriate customer communication on closures

 Preventive complaint management, asking for feedback from customers, who may not be complaining Promoting all direct banking channels and ensuring that the customer is utilizing the same

Portfolio Management

Candidate will be responsible to manage Aspire Banking Customer Portfolio of the bank (subject to creation of Aspire Banking Portfolio in the branch)

 Identify existing/new customers who meet Aspire banking program criteria and upgrade these customers under the Aspire Banking program in line with the program criteria

 Ensuring that customers make RBL their primary bank

 Knowing about where all the customer is currently banking and moving him to our Bank

 Ensuring that customer scoping is done and products are targeted accordingly

 Sales to family members and associates which have been grouped together

 Relationship enhancement by cross selling other bank products.

 Regular customer contact to establish needs of the customer and opportunities to cross-sell

 Meet the Performance Score Card

 Achieving of portfolio level benchmarks of contactibility, Family grouping, Product Cross, channel Activation

Achievement of income plans and other benchmarks

 Ensure that business plans for the month/quarter/year are duly met across products

 Service benchmarks are met

Competency:

- Sales and Influencing Skills

- Banking Product & Process Knowledge

- Planning and Organizing Skills

- Communication Skills

- Customer Service

- Customer portfolio management skills

Certification (Preferred):

 AMFI Certification

 IRDA