Central Marketing Lead

Purpose of the Position (Job Summary)

To lead the central marketing and branding strategy across all key crops by driving product visibility, positioning, and pre-season & post-season campaign planning through innovative design, social media, and agronomy-based content. This role ensures alignment of central campaigns with regional execution and supports product lifecycle through effective communication, budgeting, and stakeholder engagement.

Key Individual Accountabilities

Campaign Strategy & Execution

 Design and execute the central marketing calendar aligned with product life cycles and seasonal needs.

 Plan and implement pre-season & post-season campaigns for new and existing products across all key crops.

 Coordinate with regional teams for smooth execution and alignment of central campaigns.

Branding & Design

 Lead branding initiatives including logo usage, packaging aesthetics, product literature, and trade marketing materials.

 Supervise development of creative collaterals (brochures, posters, product videos, hoardings) with design agencies.

 Ensure consistency in brand messaging across platforms and regions.

Digital & Social Media Management

 Oversee content creation, scheduling, and performance tracking across all official social media handles.

 Drive digital engagement campaigns and promote product-related awareness through social media.

 Work with external partners to enhance digital footprint.

Agronomy-Based Content Development

 Collaborate with Agronomy, R&D, and Product Development teams to generate accurate, crop- specific communication.

 Translate technical data into farmer-friendly formats for promotions and awareness.

Budget Planning & Management

 Prepare annual central marketing budget aligned with campaign objectives.

 Allocate, track, and control marketing spends, ensuring cost efficiency and ROI.

 Provide monthly budget utilization reports to senior management.

Product Visibility & Collateral Management

 Ensure timely development and delivery of campaign kits, product display materials, and demo plots branding.

 Standardize branding tools across territories to support uniform messaging Complaint Handling  Address branding-related complaints raised by field teams or customers.

 Coordinate with relevant departments to investigate, respond, and close issues promptly.

Team Development

  Lead and mentor the central branding team to achieve performance goals.

 Facilitate team growth through project ownership, creative ideation, and cross-functional exposure.

Key Interactions

Internal                                                                          External

 Product Development                                              Creative & Design Agencies

 Agronomy                                                                       Digital Partners

 Sales (Zonal/Regional)                                            Printing Vendors

 Supply Chain                                                             Market Research Firms

 R&D

 Finance

 HR

Competencies, Technical and Functional Skills

Behavioral:

 Brand Maintenance

 Builds partnerships with stakeholders

 Agile Towards Change and Innovation

 Executes Efficiently

 Focused on Achieving Results

 Thinks Strategically and Acts Decisively

Technical:

 Strong understanding of agronomy and crop lifecycle (especially in hybrid seeds).

 Hands-on knowledge of marketing design tools, campaign planning, and execution.

 Familiarity with central marketing operations in agri-inputs or seed industry.

 Proficiency in social media strategy and digital content management.

 Knowledge of product complaint management systems.

Functional:

 Strategic thinking and planning capability.

 Project management and cross-functional collaboration.

 Budget planning and financial discipline.

 Team leadership and performance management.

 Strong communication and vendor negotiation skills.

Key Performance Indicators

 Timely and quality execution of branding and product campaigns.

 Engagement and reach across digital/social media platforms.

 Adherence to budget utilization and ROI on campaigns.

 Timely delivery of product collaterals and campaign material.

 Satisfaction of regional teams with central marketing support.

 Timely resolution and tracking of branding-related complaints.

 New product campaign effectiveness and visibility metrics.

Qualifications

 M.Sc. (Agriculture) with specialization in Agronomy/Seed Science preferred. 

8–10 years of experience in agri-input/seed industry marketing or branding roles.