Market Research Analyst

We are seeking a dynamic and detail-oriented Market Research Analyst to join our team. This role involves extensive travel across India to conduct in-depth market research at various distribution channels and retail outlets selling skincare products. The successful candidate will play a critical role in gathering and analyzing data to inform our marketing strategies and product development.

Key Responsibilities:

1. Field Research:

o Travel extensively across India to visit retail outlets, pharmacies, supermarkets, and specialty stores selling skincare products.

o Collect data on product availability, pricing, shelf placement, and promotional activities.

o Observe and record consumer behavior and purchasing patterns in different regions.

2. Data Collection & Analysis:

o Conduct surveys and interviews with store managers, sales personnel, and customers to gather insights on product performance and customer preferences.

o Analyze data to identify trends, opportunities, and challenges in the skincare market.

o Compile and present detailed reports on market conditions, competitive analysis, and sales trends.

3. Market Intelligence:

o Monitor competitor activities, including new product launches, marketing strategies, and promotional campaigns.

o Keep abreast of industry developments, emerging trends, and regulatory changes affecting the skincare market.

4. Collaboration:

o Work closely with the marketing, sales, and product development teams to share insights and recommend strategies.

o Collaborate with external agencies and vendors for data collection and analysis, as required.

5. Reporting:

o Prepare comprehensive reports and presentations for senior management, highlighting key findings and actionable recommendations.

o Develop and maintain a database of market research data for future reference.

6. Quality Assurance:

o Ensure the accuracy and reliability of collected data by adhering to established research methodologies and ethical standards.

o Continuously refine data collection processes and tools for optimal efficiency and effectiveness.

Requirements:

• Master degree in Marketing, Business Administration, or a related field

• Preferably worked as Sr. BE / MR or ABM.

• 2+ years of experience in market research, preferably in the FMCG or skincare industry.

• Strong analytical skills with proficiency in data analysis tools and software.

• Excellent communication and presentation skills.

• Ability to travel extensively and adapt to different cultural environments.

• Proactive, self-motivated, and able to work independently.