Aditya Birla Money Ltd. (ABML) is primarily a Broking Company that deals in Equity, Commodity & Currency. Workforce of ~800 spread across ~40 locations with customer base of more than 3 lacs. ABML is one of the leading securities trading companies in the country. ABML operates in a fragmented equity broking business and has a daily turnover of close to 3,000 Crores with a market share of 1%. Financial Product Distribution Channel of ABM will cater to the dynamic needs of the market for different products like Health Insurance, Life Insurance, Mutual Fund, etc. Through this new channel, ABM is venturing into the budding domain of multiplicity that works on the principle of “supplying after understanding demand”. The channel will work in sync with the units of ABC whose primary products will be in our product range.
Key Result Areas
KRA (Accountabilities)
Supporting Actions
KRA1
Team Building, Engagement & Development
•To build a Sales Driven proactive team and enhance their capabilities by regularly imparting relevant knowledge and skills required for the FPDs to achieve their goals efficiently. •Meeting the Competition Teams and doing Competition Talent Mapping. •Engaging the FPDs and keeping them
KRA2
To ensure effective risk management & policy adherence
•To ensure adherence of all regulatory compliances & critical policies set by the company.
KRA3
To ensure customer management & engagement
•To plan and execute local area programs and referrals programs •To focus on retention of customers, higher revenue generation and referral activities. •To continuously scan the local market penetration & competitive offerings & report on emerging trends for different product lines. •To ensure client records are up to date in terms of financial details & contact ability •To ensure speedy resolution of client queries and grievances to maximize satisfaction levels
KRA4
To effectively manage day to day team administration and operations for smooth functioning of the team
•To monitor and foster all daily operations of the team •To handle a team of Financial Product Distributors and motivate them in target achievements.
KRA5
To ensure training and development for team effectiveness
•Ensure all the FPDs in the team attend the training timely and effectively
KRA6
Achieve the revenue growth & profitability to upscale the team
•To drive the sales targets for the team and build teams as per company’s annual target and over all objectives. •To focus on Revenue & Profitability with achievement of target and Yield management. •To plan and execute various team level initiatives to ensure business momentum and direction. •To engage in new and innovative business planning activities to increase client acquisition and team profitability. •To monitor individual and team performance and take steps to improve productivity and correct deviations if any.